TREND WATCH
OCTOBER 2026
e-commerce design trends for 2027: what's coming, what's cooling
AI shopping agents, personality-forward storefronts, motion-first product pages: a forecast from a studio that runs shops too.
TREND WATCH
OCTOBER 2026
pantone's color of the year, applied: making cloud dancer work
Pantone picked a soft white for 2026. Here's how to actually use it in packaging, shops, and photography without disappearing.
HOT TAKE
OCTOBER 2026
ai isn't coming for design jobs. here's what designers should know anyway
The sequel to our 2024 AI piece: which skills appreciate, which depreciate, and what clients now expect.
STUDIO NOTES
OCTOBER 2026
we run our own shops. here's what that changed about how we design yours
Most agencies design storefronts they'll never operate. We pack orders. It changes everything.
PACKAGING NOTES
OCTOBER 2026
the unboxing is the ad: packaging as a content engine
Your box is the cheapest ad placement you'll ever buy. Design it like someone's going to film it, because someone is.
CLIENT SCHOOL
OCTOBER 2026
7 signs your brand is aging badly
Brands don't fail overnight. They fade. Here's the self-diagnostic, no appointment needed.
HOT TAKE
OCTOBER 2026
real shoot or ai scene? when each wins for product photography
We shoot real product and build AI scenes, sometimes in the same campaign. Here's the honest decision framework.
PACKAGING NOTES
OCTOBER 2026
print isn't dead, it converts: physical touchpoints for digital brands
Inserts, stickers, cards, and merch: why the most digital brands we know are quietly winning on paper.
CLIENT SCHOOL
JULY 2024
the art of unbiased feedback: elevating your agency collaboration
How to give notes your designer can actually use, with three exercises that separate taste from strategy.
DESIGN MATURITY
JULY 2024
the design dilemma: sourcing ideas vs. trusting the professionals
Why partnering with a design agency for ideation, not just execution, unlocks better outcomes.
DESIGN MATURITY
JULY 2024
from canva to cohesive visual storytelling: navigating your design journey
When to DIY, when to build in-house, and when to partner up: an honest look at design maturity.
PRESS
JUNE 2024
obsessed agency wins prestigious netty award for graphic design agency of the year
Obsessed Agency is named Graphic Design Agency of the Year and Best Boutique Branding and Design Studio (Texas) at the Netty Awards.
TREND WATCH
JUNE 2024
staying relevant in graphic design: a guide for companies collaborating with agencies
When to refresh, what to keep, and how brands evolve with the times without losing their essence.
HOT TAKE
JUNE 2024
the evolution of ai in graphic design: a tool for efficiency, not a replacement for creativity
AI can automate the tedious parts of design, but taste, ideas, and the human touch are not up for automation.
TEAMS + PROCESS
APRIL 2018
your jump start guide to making creative decisions with large teams
Five moves to kill creative gridlock: be decision-ready, think bigger picture, and nominate a tastemaker.
TEAM Q&A
MARCH 2018
discussing obsessions, discovering passions and realizing purpose with lead illustrator lindsey reeves
A Q&A with Obsessed Agency's Lead Illustrator on craft, aesthetics, and a healthy obsession with symbolism.
TEAM Q&A
AUGUST 2017
talking creative inspiration with oa's digital design director
Zuzana Licko's typography, neo-minimalism, and the Sudoku-like satisfaction of UI/UX, with Victoria Barnes.
